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Business Strategist • Small Business • Since 2007 Are you tired of feeling like your business is running you? I take business owners from being overwhelmed, overworked, and undervalued to being strategic, productive, and profitable. Many business owners are too busy working in their business to work on their business. They get bogged down with wearing many hats, trying to grow their business, and deliver their product. I show business owners how to avoid the pitfalls, ignite a spark, and let their sparkle shine through.
Hey there Reader, I spent last weekend camping at Belle Isle State Park on the Northern Neck, the kind of trip where you pack for relaxation and nature decides to pack a Nor'easter instead. It rained. It poured. Roads flooded. Communities around us dealt with shore erosion and blockages that turned a twenty minute drive into a genuine expedition. We drove through one flooded stretch that I still have on video, because at some point you stop being scared and start narrating like a nature...
Hey there Reader, It's that time of year. My inbox has officially entered its Q4 personality just a bit early, every new business owner suddenly sprinting to close out the year strong, book one more client, hit one more number before the calendar flips. Is this client actually a good fit?But the Q4 number though. I love the energy. I do not love what it does to people's judgment. Because here's what happens every single year around this time: the phone rings, the email comes in, someone wants...
Hey there Reader, I got a call a few weeks ago that started with "I don't know what to do" and a voice that was one octave higher than usual. A client, panicking, staring down a cash flow gap that had her ready to take out a loan just to make payroll. We got on the phone and I asked her to pull up her last five projects. Fees, actual hours, the real numbers, not the ones from the proposal. My client explains her pricing while everything quietly burns down around her margins. She did the math...